Benefits of Mobile Marketing
Immediacy
Mobile Campaigns are easy to create and message delivery to recipients can be done in a matter of seconds.
High Reach
The number of mobile phone subscribers is growing at a phenomenal rate. More than 70% of the population carries their phone with them at
all times.
High Response
Research shows that mobile marketing receives a response rate of 20-70% depending on the campaign and audience. Traditional direct
mailing for instance receives a 1% response rate.
Cost Effective
The cost for mobile marketing is very affordable. The amount of money saved includes that which you would pay for printing, mailing, office
staff, etc.
Mobility
Customers will receive your message anytime, anywhere.
Engaging
The interactive nature of mobile marketing makes it one of the most engaging mediums available. A great example is American Idol and their
use of mobile marketing to engage fans with voting.
Powerful Database
People are given the option to opt-in to a mobile marketing campaign. By opting-in these potential customers are not only showing interest in
your current promotion, you now have a database of potential customers for future promotions.
Cutting Edge
Customers appreciate companies that are innovative and offer something new and different. It is a great way to separate you from the
competition.